Back in the day restaurants would and still are to this day very cut throat. It's a business that has one of the highest failure rates and lowest margin for error. This is due to the incredible number of variables that can change at little to no warning. It also like any entrepreneurial venture involves long hours and little to no vacation, even in the established stages of the business.
In the old days a restaurant would never think of promoting other establishments unless far away. This was due to the idea that why would I tell someone to eat at anywhere but mine. This ideology lead to the concept of being the best and (disclaimer I am not trying to knock it) the rise of reservations only specifically in the high end dining. Creating an atmosphere of exclusivity and luxury the er's of describing.
This type of thinking was used originally in marketing specifically in advertising back in the day. If you notice now on current commercials you hardly hear advertisements claiming to being whiter, brighter, better, and cleaner. This is due to the fact that is been proven to no longer work sufficiently on consumers (we bludgeoned the hell out of the concept). During the days before the internet and the overall globalization of the world, people picked big name brands as they were a staple of reputability ( basically you get what you pay for). Now days pretty much anything you buy gets the job done within reasonable satisfaction. Which is why I now find it funny that the process has come full circle coming back the the identity of the company (brand image).
Mario Batali
As seen in the picture above has always made and continues to be an example of someone who represents himself through his knowledge of cooking (while also being a friendly/funny guy). He is considered one of the great traditional Italian Chefs and makes a point to tie in heritage and local facts about the ingredients used. His widely popular show back in the day Molto Mario and his more recent version to your left MOLTISSIMO. Where he cooks while tie-ing in facts and insight into what he is cooking with interesting guest in and outside of the culinary world creating conversation.
Mario has a deep understanding of the impact of image and identity to his name. With his hand in a growing number of philanthropy endeavors. His very own project The Mario Batali Foundation states:
For the past 20 years, I have made a huge point to concentrate a good portion of my time, energy, expertise and funds to numerous charities locally, nationally and internationally. Throughout this time, I have remained particularly focused on hunger relief and children’s disease research. There is no greater role that has brought me more joy and fulfillment in my life than being a dad to my two boys. But I wanted to do more, give more, and learn more for all the kids who need help.
In the years leading up to our 2008 launch, I developed the plan for my charity: to focus energy on children and children’s aid alone. The mission of the Mario Batali Foundation is to educate and empower children, encourage them to dream big ,and provide them with the necessary tools to become an active force for change in today’s world. In an effort to do so, MBF strives to ensure all children are well read, well fed and well cared for.
Starting a foundation takes an enormous amount of work and, of course, support from people with big hearts. The funds raised are the vital seeds that help my team and me grow and nurture this important mission that will hopefully outlive me, my children, and my children’s children.
Join me in my mission and assist me in making the lives of our children better and stronger. Working with MBF is a fun and delicious ride toward helping and saving our future. So stay tuned for great things to come!
Brands and companies are nothing without the person behind it. Great business 9 times out of ten have a great personality at the helm.
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